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Description
Methodology and Techniques
What is Quantitative Research?
It is a research method
It is influenced by Positivism It focuses on numeric data
It starts with a theory
What is Qualitative Research?
It is a research method
It is influenced by Interpretivism
It focuses on in-depth description It formulates a theory
Quantitative and Reality
There is a single reality
It can be fragmented
It can be generalised It is not context bound
It is very objective It ca
Transcript
Methodology and Techniques
What is Quantitative Research?
It is a research method
It is influenced by Positivism
It focuses on numeric data
It starts with a theory
What is Qualitative Research?
It is a research method
It is influenced by Interpretivism
It focuses on in-depth description
It formulates a theory
Quantitative and Reality
There is a single reality
It can be fragmented
It can be generalised
It is not context bound
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