Methodology and Techniques
What is Quantitative Research?
It is a research method
It is influenced by Positivism It focuses on numeric data
It starts with a theory
What is Qualitative Research?
It is a research method
It is influenced by Interpretivism
It focuses on in-depth description It formulates a theory
Quantitative and Reality
There is a single reality
It can be fragmented
It can be generalised It is not context bound
It is very objective It ca
Methodology and Techniques
What is Quantitative Research?
It is a research method
It is influenced by Positivism
It focuses on numeric data
It starts with a theory
What is Qualitative Research?
It is a research method
It is influenced by Interpretivism
It focuses on in-depth description
It formulates a theory
Quantitative and Reality
There is a single reality
It can be fragmented
It can be generalised
It is not context bound